Services
Marketing As A Service
Digital marketing services that support your marketing functions by delivering ongoing, value-based marketing consulting from strategy development to execution.
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Marketing Automation
Development of marketing automation strategies based on Salesforce and HubSpot technologies.
Search Engine Optimization
We can help your website with SEO issues (on-page & technical) and improve page experience for better organic rankings.
Performance Marketing
We can help you with strategic planning and managing PPC campaigns for increased exposure in search, social, and display networks.
E-Commerce Marketing
We can support you in building, managing, and optimizing e-commerce marketing campaigns for better ROAS.
Services
Analytics As A Service
Development of data-driven marketing capabilities by leveraging analytics and data management solutions suitable for small, medium, and large-sized companies.
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Analytics & Insights
We can help you figure out how you can leverage data to reach your marketing objectives.
Data Visualization & Dashboarding
We can help you integrate various data sources and design customized marketing dashboards for your business needs.
Measurement & Data Management
We can help you with the technical measurement setup and implementation of tag management solutions.
Conversion Rate Optimization
We can guide you on how to apply CRO techniques to your website and help achieve optimal site experiences.
Featured technologies and platforms
GOOGLE MARKETING PLATFORM
Unify Marketing and Analytics with Google Marketing Platform
Seamlessly connect your analytics and marketing activites. Reach out to customers, promote your products, and drive conversions with targeted and personalized campaigns in search, display and video networks. We can help you with the implementation and setting up the tools for your business.
Google Marketing Platform Consulting Services
Google Analytics 4
Google Analytics 4 implementations and configurations.
A/B testing with GA4
Setting up A/B tests and integrating third-party experimentation tools with Google Analytics 4.
Google Tag Manager
Google Tag Manager configurations for web and app measurements.
Google Ads
Building, executing and optimizing search, display, and video campaigns with Google Ads.
Looker Studio
Looker Studio and data connector implementations.
Google Cloud
Marketing data and warehouse configurations with Google Cloud Platform.
SALESFORCE MARKETING CLOUD
Unleash the Power of Marketing Automation with Salesforce Marketing Cloud
By implementing automated marketing strategies, you can streamline your processes, engage customers with personalized cross-channel moments, and drive conversions effortlessly. We can help you to boost customer engagement with data-driven customer journeys and automated lead generation activities.
Salesforce Marketing Cloud Consulting Services
Data Management
We can help you to consolidate and manage your contacts and subscribers in Salesforce Marketing Cloud.
Customer Journeys
Design customer journeys and deliver personalized consumer engagement with Journey Builder and Engagement Studio.
Data-Driven Campaigns
Create highly personalized and relevant messages to your target audiences at the right time.
Account Setup & Configuration
Configure account settings and implement the system accordingly with our help.
Marketing Automations
Configure marketing automation and data management activities with multi-step automated workflows.
Data Architecture & Integrations
We can help you design the relation data model and integrate the platform with other systems like Salesforce CRM or Google Analytics 360.
About
Kadency is a marketing technology and analytics consultancy that helps clients to leverage their potential with marketing, technology, and data. Our specialty is centered around cloud services like Salesforce, Google, and HubSpot. Our mission is to empower clients to grow by helping them succeed in the data-driven marketing and technology spectrum.
Featured Insights
Google Tag Manager Data Layer Explained With Examples
The data layer is an important element of Google Tag Manager. Its purpose is to act as an intermediate between your website and Google Tag Manager. In this way, Google Tag Manager is able to interact with different custom events such as purchase data, login details,...
Benefits of server-side tagging with Google Tag Manager
Server-side tagging is getting more popular with web analytics, particularly with Google Tag Manager implementations. Many vendors have started to support server-side tracking by releasing their own tags which allow sending user data from your own GTM server to the...
How to Upgrade to Google Analytics 4
In this post, we’ll explain how to upgrade to Google Analytics 4 and provide some considerations on whether you should migrate to the GA4 property or continue collecting data in a parallel fashion with the Universal Analytics property. The next generation of Google...